

The Sustainable Select places participants in the role of CEO of BMOX Analytics, an Indian SME advancing Sustainable Development Goals through data-driven projects. Participants face five competing SDG-aligned project proposals and must select one to prioritise while ranking the others for board review. The simulation follows a structured seven-step process — expert team selection, project familiarisation, attribute selection, expert evaluation, weight determination, MADM ranking application, and final consistency assessment — mirroring the rigour and complexity of real-world strategic project evaluation under resource constraints.
Performance depends on expert selection quality, attribute framing relevance, methodological rigour, and the alignment between managerial judgment and analytical outcomes. A key design insight runs throughout: decision quality is determined more by how well the problem is structured in the early steps than by computational sophistication in the later ones.